Tesco feeds the new normal
In a poignant campaign for the supermarket brand, BBH and Biscuit's dayday tell the story of a recently separated couple trying to find their feet in a unfamiliar dynamic.
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Credits
powered by
- Agency BBH/London
- Production Company Biscuit Filmworks/UK
- Director Dayday
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Credits
powered by
- Agency BBH/London
- Production Company Biscuit Filmworks/UK
- Director Dayday
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Samantha Chitty
- Head of Production Polly du Plessis
- Producer Lara Baldwin
- Editing tenthree
- Editor Owen O'Sullivan
- Post Production Company Electric Theatre Collective/USA
- Post-Production Producer Emma Hughes
- Colorist Jason Wallis / (Colorist)
- Sound Studio String and Tins
- Sound Engineer Jim Stewart / (Audio Mixer)
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- DP Hunter Daly
- Deputy Executive Creative Director Felipe Guimaraes
- Creative Oliver Short
- Creative Jennifer Short
- Agency Film Producer Charlotte Kirk
- 2D Lead Artist Robin McGloin
Credits
powered by
- Agency BBH/London
- Production Company Biscuit Filmworks/UK
- Director Dayday
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Samantha Chitty
- Head of Production Polly du Plessis
- Producer Lara Baldwin
- Editing tenthree
- Editor Owen O'Sullivan
- Post Production Company Electric Theatre Collective/USA
- Post-Production Producer Emma Hughes
- Colorist Jason Wallis / (Colorist)
- Sound Studio String and Tins
- Sound Engineer Jim Stewart / (Audio Mixer)
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- DP Hunter Daly
- Deputy Executive Creative Director Felipe Guimaraes
- Creative Oliver Short
- Creative Jennifer Short
- Agency Film Producer Charlotte Kirk
- 2D Lead Artist Robin McGloin
A happy family having an impromptu BBQ is pretty much an advertising staple for supermarket's summer offerings, but for its intimate new film for Tesco, BBH London has subverted the trope in a disarmingly authentic manner.
Playing out as part ad, part art film, That's Dinner Sorted sees a freshly separated Mum and Dad finding their feet in their new rhythms of life; uncovering a way to work together as a team to make their daughter's food request a reality.
Directed with nuance by Biscuit's dayday, who manages to balance the commercial focus and emotional core of the piece extremely well, this surprising, sensitive spot makes for a fresh take on the established norm.
“We see plenty of happy households in advertising but it’s rare to find portrayals of couples who are still figuring out how their new family dynamic can work," comments Felipe Guimaraes, Deputy Executive Creative Director at BBH. "I am incredibly proud to have been part of this project. A story told with all the nuance and care that it deserves. Bravo to the whole Tesco team for moving on the way we tell Food Love Stories.”
“It was a fantastic opportunity to get a chance to help bring this beautiful story to life in such a nuanced way," adds dayday. "In my experience, you don't really see such complex storytelling in ads these days, which speaks volumes about the type of agency that BBH is, they really champion creativity overall.
"BBH wholeheartedly trusted my vision and capabilities as a director, which is why I believe the final film was so rich in character and humanity."
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