Boursorama Bank’s beautiful game

Where to watch the game? Too short to see the telly in a bar full of bouncing boozers? Phone/computer screens beset by pesky pixelations or incoming Skype calls?

Created by Buzzman and produced by SOLAB, this entertaining spot for Paris Saint-Germain sponsor Boursorama Bank, follows a man as he repeatedly misses crucial action while trying to watch a match. 

It’s packed with nicely realised surreal flourishes, as players appearing on multiple screens and novelty mugs try to lure him towards the real thing. The spot lands with the message that live is the only way to go – particularly as the bank's account holders get match day tickets as part of the package. Now there’s a back-of-the-net gain.

Last year the agency came up with a campaign that rewarded all new banking customers with a boosted bonus of €10 for each goal scored by the Paris vs Madrid game on November 26. 

Romain Chassaing is represented by Bold in the UK.