Snickers spot is a hole lotta fun

While Greta Thunberg might not agree that the planet’s most pressing problems include babies being christened Kale, saucy auto-correct fails or politicians called Dick Weaver – this is adland so anything goes. 

Carrying on the ‘You’re Not You’ campaign, this epic ad Snickers – Fix the World, was created by BBDO New York, produced by MJZ, with effects from The Mill, and advances the theory that all we need to sort out the world’s wrongness is a giant choccy bar dropped from a helicopter into a large hole. 

As actor Luis Guzmán notes, the hole has a dual function in that it also swallows up irritants such as selfie-obsessed social junkies. Earworm alert – the original song, created by We Are Walker, tends to linger.