Diesel fuels flight of the superhero
An actor’s performance gets a bit of lift in Publicis Italy’s latest iteration of the brand’s For Successful Living series.
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Credits
powered by
- Agency Publicis/Milan
- Production Company Division
- Director Francois Rousselet
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Credits
powered by
- Agency Publicis/Milan
- Production Company Division
- Director Francois Rousselet
- Music Sizzer Amsterdam
- Executive Producer Jules De Chateleux
- DP Matias Boucard
- Editor Nicolas Larrouquere
- ACD/Art Director Fabrizio Tamagni
- ACD/Copywriter Michela Talamona
- Art Director/Designer Gianluca Villa
- Executive Creative Director Cristiana Boccassini
- General Manager Daniela Di Maio
- Global Creative Director Thiago Cruz
- Global Digital Creative Director Mihnea Gheorghiu
- Head of Art Costanza Rossi
- Producer Anna Sica
Credits
powered by
- Agency Publicis/Milan
- Production Company Division
- Director Francois Rousselet
- Music Sizzer Amsterdam
- Executive Producer Jules De Chateleux
- DP Matias Boucard
- Editor Nicolas Larrouquere
- ACD/Art Director Fabrizio Tamagni
- ACD/Copywriter Michela Talamona
- Art Director/Designer Gianluca Villa
- Executive Creative Director Cristiana Boccassini
- General Manager Daniela Di Maio
- Global Creative Director Thiago Cruz
- Global Digital Creative Director Mihnea Gheorghiu
- Head of Art Costanza Rossi
- Producer Anna Sica
When a superhero actor simply can’t make his scenes fly, he finds that donning his favourite denim does the trick.
Directed by François Rousselet and produced by Division, this slick spot for Diesel’s Spring/Summer 2020 collection achieves the brand’s usual blend of glossy style and ironic humour.
It follows the story of an actor having a very bad day on set; delivering a little too much fromage with his lines and failing to get his flying scenes off the ground.
Retiring sulkily to his trailer he changes into his jeans, jacket, shades combo and finds his mojo magically restored – enabling a sexy slow-mo stride out into the studio lot that ends with him whizzing up into the skies.
