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AFL – Get In On It

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Directed by Madeleine Purdy through Good Oil, this lively, mixed-media spot from 72andSunny introduces young fans to the vibrant world of Australian Football League fandom.  

In a dynamic blend of live-action, animation and archival footage, the campaign, titled Get in on it, features a plethora of AFL traditions, artefacts, rituals and moments they want fans – new and old - to deep dive into.  

From pigeon interference to scarf mainies, legendary speccys and Irish invitations, the new brand platform showcases the richness of the AFL world that aims to engage with non-football fans, whilst celebrating what makes AFL great.  

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