AFL’s fandom frenzy
The Australian Football League encourages a new generation of audiences to get involved in the game’s traditions in a frenetic campaign created by 72andSunny.
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Credits
View on- Agency 72andSunny/Sydney
- Production Company Good Oil
- Director Madeleine Purdy
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Credits
View on- Agency 72andSunny/Sydney
- Production Company Good Oil
- Director Madeleine Purdy
- Music & Sound House Rumble Studios
- Producer Ines Guarda
- Art Director Martin Cook
- Executive Producer Sam Long
- Head of Production Chana McLallen
- Producer Taryn Mueller
- Art Director Imogen Walsh
- DP Jesse Gohier-Fleet
- Editor Jos Eastwood
- VFX Rob Moffett
- VFX Igor Maluf
- Colorist Matt Fezz
- Sound Designer/Founder Tone Aston
- Sound Designer Renee Park
- Composer Nick Polovineo
- Composer Felix Bornholdt
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Credits
powered by- Agency 72andSunny/Sydney
- Production Company Good Oil
- Director Madeleine Purdy
- Music & Sound House Rumble Studios
- Producer Ines Guarda
- Art Director Martin Cook
- Executive Producer Sam Long
- Head of Production Chana McLallen
- Producer Taryn Mueller
- Art Director Imogen Walsh
- DP Jesse Gohier-Fleet
- Editor Jos Eastwood
- VFX Rob Moffett
- VFX Igor Maluf
- Colorist Matt Fezz
- Sound Designer/Founder Tone Aston
- Sound Designer Renee Park
- Composer Nick Polovineo
- Composer Felix Bornholdt
Directed by Madeleine Purdy through Good Oil, this lively, mixed-media spot from 72andSunny introduces young fans to the vibrant world of Australian Football League fandom.
In a dynamic blend of live-action, animation and archival footage, the campaign, titled Get in on it, features a plethora of AFL traditions, artefacts, rituals and moments they want fans – new and old - to deep dive into.
From pigeon interference to scarf mainies, legendary speccys and Irish invitations, the new brand platform showcases the richness of the AFL world that aims to engage with non-football fans, whilst celebrating what makes AFL great.
