Audi settles the score
The auto brand unveils a smart new campaign for its used car label, Audi Approved Plus, that likens the re-tuning of a pre-loved motor to the re-assembly of a classical tune – Beethoven’s 9th Symphony.
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Credits
powered by
- Agency Romance/Paris
- Production Company Ocurens Content
- Director Bleu Desert
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Credits
powered by
- Agency Romance/Paris
- Production Company Ocurens Content
- Director Bleu Desert
- Executive Creative Director Alexandre Herve
- Copywriter Meline Deregnaucourt
- Music Beethoven Symphony Number 9, 2nd movement
- Music Arranger Paul Corvaisier
- Art Director Leo Tartrais
- Producer Emilie Talpaert
- Creative Director Nicolas Smidt
Credits
powered by
- Agency Romance/Paris
- Production Company Ocurens Content
- Director Bleu Desert
- Executive Creative Director Alexandre Herve
- Copywriter Meline Deregnaucourt
- Music Beethoven Symphony Number 9, 2nd movement
- Music Arranger Paul Corvaisier
- Art Director Leo Tartrais
- Producer Emilie Talpaert
- Creative Director Nicolas Smidt
Though French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality they expect from their autos.
Created by Romance and directed by Bleu Désert through Ocurens Content, this film for Audi breaks away from the conventions of the automobile sector to leverage the idea of classics remastered.
Highlighting the benefits of brand’s 110-point check and 24-month warranty, the film, Leave Nothing To Chance, follows the attentions of an expert mechanic fixing a vehicle ready for resale.
As the car is ‘re-tuned’, Beethoven’s famous melody is altered and gradually ‘repaired’ to its former sonic splendour.
