KondZilla rises up against racial profiling
The rap and trap Youtube music channel launches a powerful short film, spotlighting the issue of racially motivated police shootings in Brazil's favelas.
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Credits
powered by
- Agency BETC Havas/Sao Paulo
- Production Company Santeria
- Director Rafael Damy
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Credits
powered by
- Agency BETC Havas/Sao Paulo
- Production Company Santeria
- Director Rafael Damy
- Post Production Line VFX
- Sound Design Cabaret Studio
- Sound Designer Guilherme Azem
- Sound Designer Leticia Medeiros
- Chief Creative Officer Erh Ray
- VP Creative Marcelo Bruzzesi
- Director Gabriel Pinheiro
- VP Creative Alexandre Vilela
- Executive Producer Konrad Dantas
- Executive Producer Lucas Lang
- Creative Director Victor Castelo
- Creative Director Marcelo Ribeiro
- Executive Producer Eduardo Saraiva
- Producer Patricia Fontes
- Creative Director Juliano Almeida
- Creative Director Melissa Pottker
- Producer Nathalia Francatto
- Director of Production Marcelo Pereira
- Creative Pedro Arvati
- Creative Fernando Fregate
- Director of Production Paula Ortiz
- Creative Director Felipe Luchi
- Creative Caio Stucchi Zucchi
- DP Fernando Young
- Executive Producer Anna Ferraz
- Producer Juliana Arantes
- Editor Gabriel Barbosa
- Editor Rafael Damy
- Producer Caroline Reis
- Senior Producer Rafael Paes
- Editor Gennaro Fattori
- Producer Dayane Da Silva Dantas
- Designer Rodrigo Cotellessa
- Post Producer Julia Sprenger
Credits
powered by
- Agency BETC Havas/Sao Paulo
- Production Company Santeria
- Director Rafael Damy
- Post Production Line VFX
- Sound Design Cabaret Studio
- Sound Designer Guilherme Azem
- Sound Designer Leticia Medeiros
- Chief Creative Officer Erh Ray
- VP Creative Marcelo Bruzzesi
- Director Gabriel Pinheiro
- VP Creative Alexandre Vilela
- Executive Producer Konrad Dantas
- Executive Producer Lucas Lang
- Creative Director Victor Castelo
- Creative Director Marcelo Ribeiro
- Executive Producer Eduardo Saraiva
- Producer Patricia Fontes
- Creative Director Juliano Almeida
- Creative Director Melissa Pottker
- Producer Nathalia Francatto
- Director of Production Marcelo Pereira
- Creative Pedro Arvati
- Creative Fernando Fregate
- Director of Production Paula Ortiz
- Creative Director Felipe Luchi
- Creative Caio Stucchi Zucchi
- DP Fernando Young
- Executive Producer Anna Ferraz
- Producer Juliana Arantes
- Editor Gabriel Barbosa
- Editor Rafael Damy
- Producer Caroline Reis
- Senior Producer Rafael Paes
- Editor Gennaro Fattori
- Producer Dayane Da Silva Dantas
- Designer Rodrigo Cotellessa
- Post Producer Julia Sprenger
Created by BETC Havas, this affecting short film evolved from the union of Brazil’s biggest rap and trap recording companies, KondZilla and MainStreet Records, who came together to form the #salveafavela project, which calls for reflection on racial profiling.
Directed by Rafael Damy and Gabriel Pinheiro through Santeria, the cinematic, seven-minute video paints a harrowing picture of the issue of racially targeted police attacks on people of colour in the working-class communities of Rio de Janeiro, Sao Paulo, and Minas Gerais.
Featuring an appearance from actor Andre Ramiro, the story is inspired by the real experiences of those who have been mistaken for criminals carrying firearms by the police, when, in fact, they are carrying harmless objects such as umbrellas, tools, cell phones, and books.
The project aims to show unity with the victims of these attacks and their families, whilst calling on society to hear these peripheral communities’ cries for help.
