Apple iPhone’s photogenic feasts

Filmed and directed by David Gelb (Jiro Dreams of Sushi, Chef’s Table), Poached is a short documentary-style film produced by Independent Media, that tell a story of pride, betrayal, split loyalties and a damn tasty looking poultry dish. 

Food in Singapore is not just sustenance – it’s woven into the culture of the country. And not just eating it; photographing food, too. So much so that there is a saying there: 'The camera eats first.' 

As the tensions mount between two chicken rice hawkers inside Singapore’s famed Maxwell Food Centre, Gelb uses a variety of iPhone 13 Pro and Pro Max capabilities, from cinematic mode to ultra-wide and macro lenses, to capture everything from the bustling, tightly packed kitchens to the details on every grain of rice. Scrumptious.