Audi’s silent mission
The auto brand’s e-tron range skilfully evade security to get onto the Silverstone racetrack in a playful campaign created by BBH.
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Credits
View on- Agency BBH/London
- Production Company Love Song
- Director Elliott Power
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Credits
View on- Agency BBH/London
- Production Company Love Song
- Director Elliott Power
- Editing MARSHEEN
- Post Production Stray
- Color Electric Theatre Collective
- Audio Post String and Tins
- Global Chief Creative Officer Alex Grieve
- Chief Creative Officer Felipe Serradourada Guimaraes
- Creative Director Uche Ezugwu
- Associate Creative Director Charlie Pendarves
- Creative George Robb
- Producer David Lynch
- Producer Georgina Kent
- Producer Rory Reames
- Producer Ellie Fry
- Production Designer Arthur De Borman
- DP Harry Wheeler
- Editor Dave Davis
- Post Producer Harriet Cawley
- Post Producer Pia Ebrill
- Creative Director Carl Norton
- Executive Producer Clare Melia
- Post Producer Jack Williams
- Colorist Jason Wallis
- Post Producer Alex Carswell
- Sound Designer/Audio Mixer Kaspar Broyd
- Sound Designer/Audio Mixer Will Cohen
- Post Producer Claire Toms
- Post Producer Eimear Ni Ghuaire
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company Love Song
- Director Elliott Power
- Editing MARSHEEN
- Post Production Stray
- Color Electric Theatre Collective
- Audio Post String and Tins
- Global Chief Creative Officer Alex Grieve
- Chief Creative Officer Felipe Serradourada Guimaraes
- Creative Director Uche Ezugwu
- Associate Creative Director Charlie Pendarves
- Creative George Robb
- Producer David Lynch
- Producer Georgina Kent
- Producer Rory Reames
- Producer Ellie Fry
- Production Designer Arthur De Borman
- DP Harry Wheeler
- Editor Dave Davis
- Post Producer Harriet Cawley
- Post Producer Pia Ebrill
- Creative Director Carl Norton
- Executive Producer Clare Melia
- Post Producer Jack Williams
- Colorist Jason Wallis
- Post Producer Alex Carswell
- Sound Designer/Audio Mixer Kaspar Broyd
- Sound Designer/Audio Mixer Will Cohen
- Post Producer Claire Toms
- Post Producer Eimear Ni Ghuaire
Created by BBH and directed by Elliott Power through Love Song, this cinematic spot for car manufacturer Audi, titled After Dark, spotlights the stealthy silence of its fully electric e-tron range, while steering the model back to the brand’s core sporting DNA.
Shot at the Silverstone Grand Prix Circuit, where Audi is the official car partner, the 90-second spot centres around four mischievous e-tron models carrying out a coordinated mission.
Rather than driving like ordinary cars, they move with character, purpose and instinct, evading the security guard and dog, as well as skilfully avoiding the mechanic at work, eventually making their way to the Silverstone starting grid.
