Optimus is primed to help Direct Line

We've had a Teenage Mutant Ninja Turtle, we've had Robocop, we've even had another Transformer, in the shape of Bumblebee, but the Big Dog's in town, as Optimus Prime offers his services to Direct Line customers. 

But with the insurance company already having their customer's issues covered, the iconic leader of the Autobots get to have some much-needed time off from protecting the universe.

In the TV spot, which is created by Saatchi & Saatchi London and directed by Riff Raff's Finn Keenan, Optimus arrives at the scene of a car accident to help, only to find that Direct Line already has the situation covered. He’s reluctant to stand down from his duties, but once he realises Direct Line has it covered better than he ever could, he takes some time off to enjoy beach volleyball, sightseeing, and a spa treatment. 

“Everyone needs a break, even these mighty characters who can now enjoy some time off because Direct Line is on it," said Guillermo Vega, Chief Creative Officer at Saatchi & Saatchi. "The nation is craving big entertainment and with so many blockbusters lined up this summer, we saw an opportunity to deepen our relationship with global entertainment partners and reinforce Direct Line’s position as the UK’s insurance super brand. It’s an exciting build on the relationship we started with Hasbro in our Bumblebee ad.”