Dove explores postpartum pressures
With a new campaign aiming to inspire real conversation about the pressures of early motherhood, agency Dark Kitchen Creatives and production company MyMama Entertainment have created a stark film that shows the grim reality of babycare.
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Credits
powered by
- Agency Dark Kitchen Creatives/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Ariela Dorf
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Credits
powered by
- Agency Dark Kitchen Creatives/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Ariela Dorf
- Post Production Troop Post
- Creative Director Guilherme Jahara
- Creative Director Carlao Fonseca
- Director of Operations and Production Clariana Regiani
- Producer Rodrigo Luchini
- Producer Flavia Reis
- Producer Andre Pinho
- Executive Producer Joana Duchiade
- DP Caio Nigro
- DP Padu Palmerio
- Production Designer Luana Demange
- Editor Caroline Leone
Credits
powered by
- Agency Dark Kitchen Creatives/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Ariela Dorf
- Post Production Troop Post
- Creative Director Guilherme Jahara
- Creative Director Carlao Fonseca
- Director of Operations and Production Clariana Regiani
- Producer Rodrigo Luchini
- Producer Flavia Reis
- Producer Andre Pinho
- Executive Producer Joana Duchiade
- DP Caio Nigro
- DP Padu Palmerio
- Production Designer Luana Demange
- Editor Caroline Leone
The conversation, within advertising, around the 'joys' of early parenthood has changed over the past few years; with the coos and idyllic moments being replaced by more honest refections of newborn hardships.
The latest brand to display such a slice of reality is Dove, whose new short film, Under Pressure, directed by Ariela Dorf through MyMama Entertainment features stories of real challenges new mums face, set to a modern rendition of the titular Queen/Bowie classic performed by Claudia Gomes.
The film is just part of the initiative from the brand, who, alongside agency Dark Kitchen Creatives, are encouraging parents to share their own postpartum experiences along with the hashtag: #OneRealPressure.
