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Novo Amor – I Feel Better

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A protagonist stumbles around a dimly lit flat, multiple knives protruding from their back.

Nope, this isn't the intro to the latest Saw entry, but instead the poetic and striking portrayal of love and loss in Lisette Donkersloot's gorgeous promo for Novo Amor's I Feel Better.

Covering the betrayal, heartache, solitude and finally moving on and rebirth after losing someone you love, the Caviar director's sensitive eye and dramatic framing makes a personal tale viscerally engaging.

Donkersloot explains: “For this video I was inspired by several things. One being a Spanish performance artist and of course the track “I Feel Better” which I’ve really come to love, but mostly I wanted to capture the idea of recovering from heartbreak and betrayal. This paradoxical feeling where you on the one hand are dying to reconnect/feel affection but simultaneously are equally afraid to let anyone new in due to trust issues and the fear of getting hurt again, so you continue to shut people out and suffer in solitude. In my opinion this represents a universal feeling so I wanted to tell it from a gender fluid point of view. I am super grateful and pleased to have collaborated with Ali, he respected my vision from the get-go and gave me a lot of creative freedom.” 

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