Alzheimer's Association shows us A Good Man

Boston agency Full Contact are behind this film, which is directed by Matt Luem through Element Productions, and in it we hear how Elissa Carreras notices a shift in her husband Jeff Craddock that, due to his relatively young age, she misperceives as a lack of engagement as a husband and father. 

Once problems at work, as well as at home, surface and with their marriage on the line, the couple seek medical treatment for his waning memory and learn he is suffering from early on-set dementia. 

Faced with the reality of a disease with no cure, they equipped themselves with the means of slowing its perpetual march, and ultimately turned to the Alzheimer’s Association for its invaluable resources and guidance. Per the advice of Jeff's neurologist, the family isolated early bucket-list dreams and began planning the national road trip of a lifetime.

“Jeff and Elissa’s story is not a tragedy by any means. It is a love story,” says Full Contact Partner/CD Marty Donahue. “Yes, Jeff’s diagnosis of early onset Alzheimer’s, at just 51 years, was a terrible blow, but the family’s response to it and their will to fight the good fight is nothing short of extraordinary.”