CANSA urges you: Don't Fear The Finger

Going to the doctors can be a frightening proposition at the best of times, but if, like the chap in this hilarious commercial from HelloFCB+, you think your in store for a particularly intrusive investigation, it can be downright terrifying.

Perfectly exemplifying the fear inherent in men of a certain age's first prostate test, Don’t Fear The Finger for the Cancer Association of South Africa (CANSA) presents us with a man who's anticipation leads him to recoil at the slightest hint of a protruded digit.

Brilliantly put together by Romance Films director Maghiel van Dorssen, and with a laugh-out-loud performance from our hapless hero, this excellent ad makes a great point of not dreading the pointer.