(Almost) everyone’s a winner with ATG’s Harry
This droll spot for Swedish gambling game Harry’s Boy lampoons aspirational ad tropes with the story of the man who thinks he has everything... till he realises he doesn’t.
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Traktor
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Traktor
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Account Manager Magnus Hamberg
- Executive Producer Calle Isberg
- Composer Christian Olsson
- Planner Henrik Sjodin
- Production Manager Ikka Norberg
- Agency Producer Helena DeBrun
- Producer Magnus Theorin
- Marketing Peter Dennbrink
- Project Manager Camilla Stenlund
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Traktor
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Account Manager Magnus Hamberg
- Executive Producer Calle Isberg
- Composer Christian Olsson
- Planner Henrik Sjodin
- Production Manager Ikka Norberg
- Agency Producer Helena DeBrun
- Producer Magnus Theorin
- Marketing Peter Dennbrink
- Project Manager Camilla Stenlund
As a standalone spot, the story may be opaque, but this amusing ad created by Åkestam Holst and directed by Traktor, through Giant & Toys, is part of a long-running series for ATG that launched in 2018.
With the concept establishing that anybody can win huge monies with Harry, the series sees characters noticing someone else with fancy new cars/jewels/teeth etc and asking if they won big with the gambling game, using the simple Q&A exchange: “Harry…? Harry!”
This ad, Harry Boy - The Very Best, takes you back to the 90s era of typical lifestyle ads and perfect people, in particular depicting a super smooth guy who seems to have it all going on – succeeding in business, romance and even space travel – until he encounters a touch of razor envy.
