ALDI cooks up a festive fight scene

Aldi Australia – You Can't Overcook Christmas

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Agency BMF/Sydney
Production Company Good Oil
Director Hamish Rothwell

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Credits

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Agency BMF/Sydney
Production Company Good Oil
Director Hamish Rothwell
Post Produciton Blockhead VFX
Sound House Rumble Studios
Music Level Two Music
Creative Team Alex Derwin
Creative Team David Fraser

Creative Team Dantie Van Der Merwe
Creative Team Josie Fox
Creative Team Harry Stanford
Creative Team Angel McMullan
Creative Erica Mallett
TV Producer Jenny Lee-Archer
Executive Producer Juliet Bishop
Producer Tracey-Lee Permall

DP Germain McMicking
Editor Lucas Baynes
Editor Phoebe Taylor
Sound Designer Tone Aston
Sound Executive Producer Michael Gie

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Not only does an Australian Christmas look a lot different to the winter wonderland's we're used to in the Northern Hemisphere, but it seems that the act of sharing also has a fresh (and violent) twist too.

Promoting ALDI's festive food offerings, You Can't Overcook Christmas sees a pair of diners force each other in increasingly elaborate ways to take the final shrimp (unaware that the barbie is stacked with more).

This simple yet relatable observation from BMF is given vibrant life through its execution, with Good Oil's Hamish Rothwell channelling his inner Shaw Brothers to concoct a battle with witty choreography and an enjoyable pair of unlikely combatants.

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Aldi Australia – You Can't Overcook Christmas - Ham

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Aldi Australia – You Can't Overcook Christmas - Lobster Tails

Creative Director at BMF, David Fraser says Christmas isn’t Christmas unless a few well-meaning relatives engage in a polite fight:

“Overcooking such a simple truth felt like it would strike a chord with Aussies. And hopefully ALDI can help families have one less argument this year”.

“At a time when Aussies will be auditing their festive plans to balance the Christmas they want, with the Christmas they can afford," adds Mark Richardson, Marketing Director at ALDI Australia, "ALDI plays a unique role in helping people Overcook their Christmas, without overcooking their budget.

'Aussies can have the Christmas they want while saving the money they need and not compromising on quality. Because at ALDI Christmas is about more than just savings, it’s about getting more for your money”.