ATG gets excited
Åkestam Holst takes us on a magical, immersive journey exploring the sensation of excitement in a visually striking spot for the Swedish betting company.
)
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Martin De Thurah
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Martin De Thurah
- Color and VFX Post Production Bacon X
- Creative Director Joakim Khoury
- Creative Jesper Holst
- Creative Mark Ardelius
- Agency Producer Helena de Brun
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- DP Kasper Tuxen
- Production Designer Gregg Shoulder
- Editor Assistant Jasmin Falk Jensen
- Editor Peter Brandt
- Post Coordinator Louise Ryge
- VFX Creative Director Jan Tvilling
- VFX Executive Producer Eliana Carranza-Pitcher
- Senior Producer Cilie Kragegaard
- Colorist Hannibal Lang
- VFX Lead Mikkel Hansen
- VFX Lead Mario Maruska
- VFX Artist Kai Hauswirth
- Conform Lasse Selvli
- Producer Alina Gron
- SFX Mattias Jonsson
- SFX Victor Rajala
- Colour/VFX Producer Daniella Strand
- VFX Artist Thomas Banner
- Conform Soren Knudsen
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Martin De Thurah
- Color and VFX Post Production Bacon X
- Creative Director Joakim Khoury
- Creative Jesper Holst
- Creative Mark Ardelius
- Agency Producer Helena de Brun
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- DP Kasper Tuxen
- Production Designer Gregg Shoulder
- Editor Assistant Jasmin Falk Jensen
- Editor Peter Brandt
- Post Coordinator Louise Ryge
- VFX Creative Director Jan Tvilling
- VFX Executive Producer Eliana Carranza-Pitcher
- Senior Producer Cilie Kragegaard
- Colorist Hannibal Lang
- VFX Lead Mikkel Hansen
- VFX Lead Mario Maruska
- VFX Artist Kai Hauswirth
- Conform Lasse Selvli
- Producer Alina Gron
- SFX Mattias Jonsson
- SFX Victor Rajala
- Colour/VFX Producer Daniella Strand
- VFX Artist Thomas Banner
- Conform Soren Knudsen
Excitement is not only an emotion but also a physical, visceral experience. This feeling formed the concept for Swedish horse race betting company ATG’s exhilarating spot, Is This What Excitement Feels Like?, directed by Martin de Thurah through Bacon.
As the spot opens, a woman wakes in the early hours of the morning to hear a curious tapping sound. She follows the noise downstairs, discovering a majestic horse standing inside her home. As she reaches out to touch it, she is transported into an arresting surrealist dreamscape.
Through breathtaking colours, immersive sound and poetic imagery, the audience is taken on an almost cathartic journey that captures the intense emotional and bodily feelings of the excitement felt when betting on horses.
