adidas' call to inspire the athlete in all women
In a body positive, hyper-kinetic new spot, the sportswear brand challenges old stereotypes and celebrates movement of all kinds
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Kode Media
- Director Sarah Chatfield
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Kode Media
- Director Sarah Chatfield
- Editing tenthree
- Post Production/Audio Post Creative Outpost
- Assistant Editor Chay MacTavish
- Editor Chris Roebuck
- Associate Creative Director Jonathan Wedlake
- Associate Creative Director Matthew Carter
- Creative Sally Leach
- Creative Michelle Collins
- Creative Eve Anthony
- Creative Rosie Thomas
- Creative Director Gabi Mostert
- Producer James Plaxton
- Producer Emily Hendrev
- Producer Christine Pagliarini
- Producer Annabel Singer
Credits
powered by
- Agency iris Worldwide/London
- Production Company Kode Media
- Director Sarah Chatfield
- Editing tenthree
- Post Production/Audio Post Creative Outpost
- Assistant Editor Chay MacTavish
- Editor Chris Roebuck
- Associate Creative Director Jonathan Wedlake
- Associate Creative Director Matthew Carter
- Creative Sally Leach
- Creative Michelle Collins
- Creative Eve Anthony
- Creative Rosie Thomas
- Creative Director Gabi Mostert
- Producer James Plaxton
- Producer Emily Hendrev
- Producer Christine Pagliarini
- Producer Annabel Singer
Inspiring people to take up exercise normally involves showcasing some powerhouse mover performing reps and flips like you couldn't imagine.
However, in this fun-filled and kinetic new spot from adidas from Iris, the super-moves are saved for the free-wheeling camera, with the participants partaking in activities in which everyone could engage.
Featuring body positive yoga expert, wellness entrepreneur and author, Jessamyn Stanley; world champion skier, Mikaela Shiffrin; yoga and meditation teacher, mother and author, Mae Yoshikawa; world champion, Paralympic medalist and motivational speaker, Denise Schindler; entrepreneur, writer, self-love advocate and versatile athlete, Chinae Alexander; social entrepreneur, activist, author, student and dancer, Nadya Okamoto; and psychologist, body positive activist and marathon runner, Jada Sezer, Reimagine Sport throws some wild camera moves around inspiring scenes of exercise and well-being.
Slickly put together by Kode's Sarah Chatfield, with engaging editing from TenThree's Chris Roebuck, this inclusive and motivational campaign is a real winner.
