SWVL spot captures Cairo’s colourful chaos
A series of bemusing images greet a man as he journeys out of his flat in this entertaining spot for the bus service.
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Credits
View on- Agency J. Walter Thompson/Cairo
- Production Company Bigfoot Entertainment
- Director Mohamed El Zayat
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Credits
View on- Agency J. Walter Thompson/Cairo
- Production Company Bigfoot Entertainment
- Director Mohamed El Zayat
- Post Production Lizard VFX
- Creative Assistant/Director’s Producer Carine Howayek
- Producer Begad Omran
- Producer Ahmed Azmi
- DP Dusan Husar
- Assistant Director Wael Mandour
- Executive Creative Director Mohamed Fouad
- Creative Director Sherif Mounir
- Music Producer Sary Hany
- Sound Designer Khaled Hamdy
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Credits
powered by- Agency J. Walter Thompson/Cairo
- Production Company Bigfoot Entertainment
- Director Mohamed El Zayat
- Post Production Lizard VFX
- Creative Assistant/Director’s Producer Carine Howayek
- Producer Begad Omran
- Producer Ahmed Azmi
- DP Dusan Husar
- Assistant Director Wael Mandour
- Executive Creative Director Mohamed Fouad
- Creative Director Sherif Mounir
- Music Producer Sary Hany
- Sound Designer Khaled Hamdy
Agency JWT Cairo has created a whimsical film promoting the bus service.
Opening with a cat on a grand piano being winched up a flight of stairs, this endearingly wacky film extols the virtues of taking the bus instead of tussling with other less relaxing modes of transport.
Directed by Mohamed El Zayat, through Bigfoot, the film keeps the creature theme going as a young man leaves his home and heads out into the wildness of a rather livestock-heavy urban traffic jam.
There are mooing cows in cars, dogs riding shotgun, cart-pulling donkeys at a standstill – all adding to the considerable colour of the film, which is set to a catchy original soundtrack composed by Egypt-based music producer Sary Hany.
