Young Capital taps new talent

Working with young artists, animators, and designers, Young Capital emphasizes the creativity of the next generation.

With pastiche-style animations and fast edits, We Give Work is a new campaign that emphasizes what young people can do. Not wasting any screentime, wrenches are shown next to school uniforms, graphic designers adjust type in the background. The ad is bright but not too colorful, emphasizing dada creativism and professional applications.

Sourced from Instagram, the creators behind the campaign have all been connected by ad agency HERC, who helped bring together students and professionals to work on the spot. The collage, gif-fuelled We Give Work is sharply made and deftly executed, speaking to the effectiveness of the creatives who worked on it and the model of Young Capital.