A transcendent temple

WPP agency Superunion has partnered with the mixed-use development in China's Chengdu to launch its first virtual experience, The Temple.

Created in collaboration with a team of international artists and produced by Le Polish Bureau, the concept was inspired by the ancient Buddhist Daci Temple that lies at the heart of the development. 

Launched on WeChat, the gorgeously colourful immersive platform features surreal digital art pieces inspired by Daci Temple rituals – from interactive singing bowls, to water meditation and visualisations of the releasing of some exquisite digital koi carp. 

Reaching beyond the limits of the time and space, The Temple is constructed across three distinct areas – The House of Light, The Blossom Garden, and The Infinity Tower – all of which sound like pleasant sanctuaries to hang out in when the real world is fraught with troubles. 

Jessica Tan, Digital Creative Director at Superunion said : “In the not-so-distant future, our phones will become windows into the metaverse, and immersive digital platforms will become a part of our daily lives, offering us new experiences and new technologies at our fingertips. It’s fantastic to see Sino-Ocean Taikoo Li Chengdu at the forefront of this digital innovation, and we look forward to new artistic collaborations that will continue to push the boundaries of creativity.”