Powershop’s friends are electric
The New Zealand online energy company releases a quirky spot that visualises a different kind of electrical store.
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Credits
powered by
- Agency EightyOne/Wellington
- Production Company FINCH
- Director The Bobbsey Twins From Homicide
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Credits
powered by
- Agency EightyOne/Wellington
- Production Company FINCH
- Director The Bobbsey Twins From Homicide
- Casting Catch Casting
- Editing Atticus
- Post Production Assembly Ltd
- Music SJD
- Executive Creative Director Chris Bleackley
- Art Director James Henderson
- Managing Director Corey Esse
- Copywriter Chris Appelros
- Executive Producer Rebekah (Bex) Kelly
- Producer Juliet Dreaver
- Producer Sarah Cook
- Managing Director Matt West
- DP John Toon
- Production Designer Neville Stevenson
- Colorist Dave Gibson
- VFX Supervisor Rhys Dippie
- VFX Executive Producer Jane Oak
- VFX Producer Nik Beachman
- Animator Geoff Kirk-Smith
- VFX Supervision Craig Speakman
- VFX Supervisor Mark Williams
- Sound Mix Paul Stent
- Editor Jack Hutchings
- Design Director Nacho Torres
- Design Director Daniel Hutchison
Credits
powered by
- Agency EightyOne/Wellington
- Production Company FINCH
- Director The Bobbsey Twins From Homicide
- Casting Catch Casting
- Editing Atticus
- Post Production Assembly Ltd
- Music SJD
- Executive Creative Director Chris Bleackley
- Art Director James Henderson
- Managing Director Corey Esse
- Copywriter Chris Appelros
- Executive Producer Rebekah (Bex) Kelly
- Producer Juliet Dreaver
- Producer Sarah Cook
- Managing Director Matt West
- DP John Toon
- Production Designer Neville Stevenson
- Colorist Dave Gibson
- VFX Supervisor Rhys Dippie
- VFX Executive Producer Jane Oak
- VFX Producer Nik Beachman
- Animator Geoff Kirk-Smith
- VFX Supervision Craig Speakman
- VFX Supervisor Mark Williams
- Sound Mix Paul Stent
- Editor Jack Hutchings
- Design Director Nacho Torres
- Design Director Daniel Hutchison
Continuing the brand’s ongoing campaign out of EightyOne featuring the big pink personification of power, the ad was directed by The Bobbsey Twins from Homocide through FINCH.
Offering a surreal interpretation of the classic corner store, it features a group of zany characters, all with with their own power-purchasing foibles, symbolising the freedom a Powershop customer has in their energy buying choices.
The design of the insanely colourful energy ‘supermarket’ is zingy and the sweetness of the add should give you a warm fuzzy feeling not unlike a low-voltage tingle to the heart.
Chris Bleackley, ECD, EightyOne commented: “Milk. Bread. Eggs. Big pink thing. Tons of fun. Quality production. Brilliant post. Brave client.”
