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Renault – Every Family Begins with a Love Story

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Renault gets loved-up in this charming new commercial for their Scenic model.

Celebrating the family-aimed car's 25 year anniversary, Every Family Begins with a Love Story goes from the birth of an infant, through first teenage flirtations to parental and passionate adoration in a delightfully filmed montage.

Adding to the piece's intrigue is the gentle reverse-motion of the action - a lovely style choice from Publicis Conseil and Diplomats director Niclas Larsson - playing with the concept of endless love in a gorgeously romantic manner.

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