Telekom's frantic First Steps fumblings

Capturing your kid's First Steps on film is the holy grail of parenting 'precious moments'.

However, the little tykes do like to keep you on your toes as to when they'll be on theirs; a feeling perfectly captured in Saatchi & Saatchi Slovakia's super-fun new commercial for Telekom.

Featuring a toddling lad as he makes those early movements, the spot sees his madcap parents ruin a room in a desperate hunt for a phone to catch it on.

With some lovely design choices, delightful performances and a brilliantly timed punchline, this cracker of a spot from Protos Productions director Robert Hloz puts its best foot forward.