A collective cry for justice
Stars and survivors unite for Free a Girl’s aim to give voice to victims of sexual exploitation.
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Credits
powered by
- Agency Joe Public/Amsterdam
- Production Company Joe Public Take-Away Advertising
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Credits
powered by
- Agency Joe Public/Amsterdam
- Production Company Joe Public Take-Away Advertising
- Creative Director Antoine Houtsma
- Creative Director Marcel Hartog
- Editor Gert-Willem Visser
Credits
powered by
- Agency Joe Public/Amsterdam
- Production Company Joe Public Take-Away Advertising
- Creative Director Antoine Houtsma
- Creative Director Marcel Hartog
- Editor Gert-Willem Visser
In 2014, when she was 19 years old, Nadia Murad, an Iraqi member of the Yazidi minority, was captured by Islamic State soldiers. They had attacked her village and killed 600 Yazidi men, including several of her family. She was held prisoner – enduring torture and rape – for three months.
Eventually managing to escape and make her way to a refugee camp, Murad set about working to help women and children who are victims of abuse and human trafficking. In 2018, she won the Nobel Peace Prize.
She now joins a chorus of women, including Hollywood star Famke Janssen, in #voiceforjustice, an initiative from the NGO Free a Girl that supports child survivors of sexual exploitation.
Created by Amsterdam agency Joe Public Take-Away, the campaign encourages women to speak up for the many victims who are too frightened or afraid to talk about their experiences. Every year two million child victims are sexually exploited worldwide, the vast majority are girls and less than 1 per cent of the perpetrators are convicted.
Along with social activations, #voiceforjustice aims to collect thousands of voices of women from all over the world to create the first ever aural petition. Donors are invited to recite the harrowing story of Renuka Sherpa, who was raped by an old man age 11 and ended up enslaved as a sex worker for two years.
Testimonies donated via the web tool on www.freeagirl.com/voiceforjustice will form a huge audio file that will be used to lobby governments around the world, as well as the UN high commissioner for Human Rights and lawyers and advocates, such as Amal Clooney and Malala Yousafzai.
The campaign also heralds the launch of Nepal’s School for Justice, which is the third such school to open in Asia and offers victims of child prostitution the chance to train to become lawyers and public prosecutors in a drive to end the impunity of offenders.
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