Solidarités International is in the fight of their life
With groups of balloons providing a little bit of levity, 40th Anniversary is an ad that surprises as the audience prepares for the worst and is only allowed to imagine the outcome.
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Credits
powered by
- Agency Socialclub/Paris
- Production Company Birth
- Director Theo Gottlieb
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Credits
powered by
- Agency Socialclub/Paris
- Production Company Birth
- Director Theo Gottlieb
- Post Production Firm Studio
- Creative Director Leo Sattin
- Creative Director Maxime Daguet
- Copywriter Julien Sipra
- Executive Producer Yohan Ungar
- Producer Thomas Aboulker
- Sound Designer Jonathan Fitas
- Executive Producer Hugo Legrand-Nathan
Credits
powered by
- Agency Socialclub/Paris
- Production Company Birth
- Director Theo Gottlieb
- Post Production Firm Studio
- Creative Director Leo Sattin
- Creative Director Maxime Daguet
- Copywriter Julien Sipra
- Executive Producer Yohan Ungar
- Producer Thomas Aboulker
- Sound Designer Jonathan Fitas
- Executive Producer Hugo Legrand-Nathan
A short, brutal film honoring the 40th Anniversary of the disaster-response charity, Solidarités International.
A heap of balloons, easily recognizable as a mainstay of birthday celebrations, anniversaries, and other parties, appear among the rubble of cities impacted by war and natural disasters. The sounds of ‘Happy Birthday’ play over softly. Suddenly, sharply, the balloons pop, imitating gunfire.
In this impactful and startling spot directed by Theo Gottlieb, the sound design makes a huge impact, juxtaposed against the familiar tune. 40th Anniversary was produced by Birth in collaboration with ad agency Socialclub Paris.
