Cloudy with a chance of Burberry
As others run for cover, dancers line up to perform a modern rendition of Singing in the Rain, avoiding the icy weather using LA (HORDE)’s remarkable choreography.
Credits
powered by- Agency Production Company In-House
- Production Company Riff Raff
- Director Megaforce
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Credits
powered by- Agency Production Company In-House
- Production Company Riff Raff
- Director Megaforce
- Executive Creative Director Megaforce
- Edit Company Final Cut/London
- Post Production The Mill/London
- Sound Design 750mph
- Music Twenty Below Music
- Executive Producer Matthew Fone
- Producer Nick Goldsmith
- Production Manager Hannah Fowles-Pazdro
- Production Coordinator Georgia Mills
- DP Katelin Arizmendi
- SFX Paul Mann
- Editor Joe Guest
- Post Producer Ryan Hancocks
- 2D Lead Alex Lovejoy
- 3D Lead Fabian Frank
- Colorist Matthieu Toullet
- Sound Designer Sam Ashwell
- Music Producer Emily Pritchard
- Chief Creative Officer Riccardo Tisci
Credits
powered by- Agency Production Company In-House
- Production Company Riff Raff
- Director Megaforce
- Executive Creative Director Megaforce
- Edit Company Final Cut/London
- Post Production The Mill/London
- Sound Design 750mph
- Music Twenty Below Music
- Executive Producer Matthew Fone
- Producer Nick Goldsmith
- Production Manager Hannah Fowles-Pazdro
- Production Coordinator Georgia Mills
- DP Katelin Arizmendi
- SFX Paul Mann
- Editor Joe Guest
- Post Producer Ryan Hancocks
- 2D Lead Alex Lovejoy
- 3D Lead Fabian Frank
- Colorist Matthieu Toullet
- Sound Designer Sam Ashwell
- Music Producer Emily Pritchard
- Chief Creative Officer Riccardo Tisci
Remixing a classic track for a new style of Burberry fashion, this singing, twisting, make-it-rain dance track shows off fashion and fancy footwork.
As Burberry-clad men and women march along London’s streets the sky suddenly begins to drop chunks of ice down. Unbothered, they break out into dance, tapping, turning, and tutting through the neighborhood. The scene is beautifully smooth, with long takes and brilliant flashes of animation helping the dancers along the street.
Joyful and surreal, Festive was directed by Riff Raff’s Megaforce. The group acted as agency and production company, pushing a concept to the limit, making every movement and sound more intense and fun than the last.