Cloudy with a chance of Burberry

Remixing a classic track for a new style of Burberry fashion, this singing, twisting, make-it-rain dance track shows off fashion and fancy footwork. 

As Burberry-clad men and women march along London’s streets the sky suddenly begins to drop chunks of ice down. Unbothered, they break out into dance, tapping, turning, and tutting through the neighborhood. The scene is beautifully smooth, with long takes and brilliant flashes of animation helping the dancers along the street.

Joyful and surreal, Festive was directed by Riff Raff’s Megaforce. The group acted as agency and production company, pushing a concept to the limit, making every movement and sound more intense and fun than the last.