Guinness cans the Dancing Man
AMV BBDO and Nexus Studio's Johnny Kelly update the brand's iconic mid-90s ad with a tenatious stop-motion tinny.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Nexus Studios/UK
- Director Johnny Kelly
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Nexus Studios/UK
- Director Johnny Kelly
- Executive Producer Jason Fletcher-Bartholomew
- Producer Rebecca Archer
- Art Director Melanie Climent
- Production Company Yamination Studios
- 1st AD/Art Director Drew Roper
- Editor Andrea Zantiras
- Post Production/VFX Coffee & TV
- VFX Supervisor Leo Costa
- Sound Wave Studios/London
- Chief Creative Officer/Creative Director Nicholas Hulley
- Chief Creative Officer/Creative Director Nadja Lossgott
- Creative Anzhela Hayrabedyan
- Creative Luca Grosso
- Motion Designer Frankie Leeks
- Director of Production (HP) Nick Godden
- Producer Kieran O'Malley
- Managing Director Juliet Carmen Teksnes
- DP Sai Smith
- Lead Animator Tim Allen
Credits
powered by
- Agency AMV BBDO/London
- Production Company Nexus Studios/UK
- Director Johnny Kelly
- Executive Producer Jason Fletcher-Bartholomew
- Producer Rebecca Archer
- Art Director Melanie Climent
- Production Company Yamination Studios
- 1st AD/Art Director Drew Roper
- Editor Andrea Zantiras
- Post Production/VFX Coffee & TV
- VFX Supervisor Leo Costa
- Sound Wave Studios/London
- Chief Creative Officer/Creative Director Nicholas Hulley
- Chief Creative Officer/Creative Director Nadja Lossgott
- Creative Anzhela Hayrabedyan
- Creative Luca Grosso
- Motion Designer Frankie Leeks
- Director of Production (HP) Nick Godden
- Producer Kieran O'Malley
- Managing Director Juliet Carmen Teksnes
- DP Sai Smith
- Lead Animator Tim Allen
Here's a great joke for you: What’s Guinness’ favourite dance? The can-can.
Ok, it may neither be 'great' or, technically, 'a joke', but it probably works if you squint after watching the beer brand's charming new ad from AMV BBDO, promoting its Nitrosurge device.
Playing out as an almost shot-for-shot remake of 1994's iconic Dancing Man ad, Dancing Can instead sees the titular tinny take on the distinctive moves of its predecessor.
Adorably directed by Nexus Studio's Johnny Kelly, who somehow imbues the object with real character, this cheeky throwback is going to get drinks moving.
