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H&M: The Fall Collection

Naomi Campbell struts her stuff in Tokyo while karaoke-ing in new adam&eveDDB H&M ad.

by shots on 15^th September 2017

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H&M – H&M: The Fall Collection

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Credits

Director Karim Huu Do

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Naomi Campbell has always been a George Michael fan... she even starred in his Freedom 1990! video... so the supermodel was a natural choice to be the face of this karaoke-inspired spot for H&M.

Promoting its autumnal range, the ad - helmed by Caviar's Karim Huu Do - sees Naomi trot through Tokyo in true 90s music video style, flawlessly miming the words to Wham's Wham Rap!

The global campaign will be rolled out in over 60 countries and it was conceived by adam&eveDDB, making it the agency's first seasonal ad for the brand.

Connections

Agency adam&eveDDB
Production Caviar
Director Karim Huu Do

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