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Ministry of Transport Germany: Sleeper

Element E's Peter Dietrich tries to make the roads safer through an ad with a (literally) killer twist.

by shots on 15^th September 2017

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Ministry of Transport – Ministry of Transport Germany: Sleeper

Credits

Agency Scholz & Friends Berlin
Production Company element e filmproduktion

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Credits

Agency Scholz & Friends Berlin
Production Company element e filmproduktion
Post Production Harvest Digital Agriculture
Director of Photography Michael Scheitel
Creative Jakob Cantz
Creative Malik Benamara
Creative Sheryl Ann Hartmann
Director Peter Dietrich

Producer Patrick Dettenbach
Producer Fabian Lictenberg
Creative Director Michael Winterhagen
Music Klaus Lehr

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Element E's Peter Dietrich tries to make the roads safer through an ad with a (literally) killer twist for Scholz & Friends.

A kid sleeps safely in the back of a car, and we think yet another car ad depicting the cute side of family life. As the camera pans out, however, we see that this child is in the back on a car that's been in a crash, and is not asleep but unconscious. How to prevent this? In the wise words of the ad, 'slow down'.

Click here to read our guide to the best road safety campaigns.

Connections

Agency Scholz & Friends Berlin
Post Production Harvest Digital Agriculture
Production Element E Filmproduktion
Creative Director Michael Winterhagen
Director Peter Dietrich

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