Work

THINK!: #ButAlive Brendan; Malcolm

Think twice before drink driving. You may be in trouble if you don't but at least you'll definitely still be alive.

by shots on 2^nd December 2015

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Think! – THINK!: #ButAlive Brendan; Malcolm

Credits

Production Company SMUGGLER

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Production Company SMUGGLER
Post Production The Mill London
Sound Design 750mph
Music Soho Music
Editing Company Stitch
Editor Tim Hardy
Art Director Adrian Rossi
Copywriter Alex Grieve

Agency Producer Matt Towell
Director Guy Shelmerdine
Producer Jason Scanlon
Creative Director Steve Jones
Creative Director Martin Loraine
Sound Designer Sam Ashwell

Show full credits

Hide full credits

Credits powered by

We all know we shouldn't drink and drive, yet many of us (unfortunately) still do... especially throughout the Christmas period.

While many ads have tried to tackle our acceptance of alcohol and change our attitudes to driving after a few drinks, the stats still show that one in five men aged between 18 and 34 would still consider getting behind the wheel after two or more bevvys.

Perhaps not any more - thanks to AMV BBDO's new ad #ButAlive for government road safety website THINK!

Helmed by Guy Shelmerdine, the two part series follows Brendan and Malcolm (below) who opt for the sensible choice, which lead to dire consequences... but at least they're alive.

Pointing fun at the problem may just be the solution to alter our attitudes to alcohol.

Connections

Agency AMV BBDO
Editing Company STITCH
Music Soho Music
Post Production The Mill London
Production Smuggler
Sound Design 750mph
Agency Producer Matt Towell
Art Director Adrian Rossi
Copywriter Alex Grieve
Creative Director Steve Jones
Creative Director Martin Loraine
Director Guy Shelmerdine
Editor Tim Hardy
Producer Jason Scanlon
Sound Designer Sam Ashwell

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In