Bobble: Live For Once

Created by 72andSunny this amusing ad pokes fun at the beautiful and vapid people that infest modern youth advertising, which, hopefully, is a fad.

The clever piece starts off by promoting a fake bottled water brand by following groups of young people as they move through their carefree and wasteful lives. It soon becomes apparent the spot is highlighting the wasteful nature of single-use plastic water bottles.

The campaign was created to promote Bobbles reusable water bottles as an environmentally friendly and stylish change to the traditional container. Viewers are encourage to get involved with the campaign through social media using the hashtag #endthetrend.