Cadbury: WE; The Australian Crowd-Coloured Short

As part of its Marvellous Creations range, Cadbury has created this enchanting and mesmerising short film to encourage people to come together to ignite the party spirit.

Created by SapientNitro Melbourne the Australian Crowd-Coloured Short Film, is a world first and called on the public to unleash their creativity to colour the 1,500 frames of the two-minute film which suggests that 'we' is better than 'me'.

The agency and brand called on chocolate lovers to log on to a dedicated website which featured a specially-created digital animation tool set. The participants were then given total creative freedom which allowed them to unleash their imaginations.

Once the creative phase of the production had closed members of the animation studio, Flutter, guided by director Domenico Bartolo, picked its favourite cells from the thousands of submissions to create the final product.