The VA gets veterans back on track
Directed by the Fackrell Brothers, this visually stunning quartet of PSAS for The US Department of Veteran Affairs, depicts the ravages of substance abuse.
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Credits
powered by
- Agency Reingold, Inc./Alexandria
- Production Company Fackrell Brothers
- Director Fackrell Brothers
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Credits
powered by
- Agency Reingold, Inc./Alexandria
- Production Company Fackrell Brothers
- Director Fackrell Brothers
- Editor Matthew Fackrell
- Colorist Matt Osborne / (Colorist)
- Color Company 3/New York
- VFX Adam Fanton
- Sound Designer Brian Emrich
- Creative Director Neil Bruce
- Producer Valerie Thomas
- Head of Production Michelle Taylor
- Production Designer Damon Fortier
- DP Robert Yeoman
- Head of Post Production Craig Windes
- VFX Supervisor Rocco Gioffre
- Sound Designer Nathan Hoffman
Credits
powered by
- Agency Reingold, Inc./Alexandria
- Production Company Fackrell Brothers
- Director Fackrell Brothers
- Editor Matthew Fackrell
- Colorist Matt Osborne / (Colorist)
- Color Company 3/New York
- VFX Adam Fanton
- Sound Designer Brian Emrich
- Creative Director Neil Bruce
- Producer Valerie Thomas
- Head of Production Michelle Taylor
- Production Designer Damon Fortier
- DP Robert Yeoman
- Head of Post Production Craig Windes
- VFX Supervisor Rocco Gioffre
- Sound Designer Nathan Hoffman
Created by Reingold and produced and directed by The Fackrell Brothers, this campaign features four highly imaginative spots that outline the risks and impact of drugs and alcohol misuse.
Oscar-nominated cinematographer Robert Yeoman (career-long collaborator and DP for Wes Anderson) worked closely with the Fackrell Brothers to deliver fantastical visuals unique to each story.
The dazzling mixed media journey that is Rails follows a whirlwind carnival ride in which a series of joyful life events morph into a nightmarish landscape of addiction. Tightrope brings to life a veteran’s metaphorical walk across a tightrope leading to a cityscape of giant bottles and drug paraphernalia. Reflections looks through the lens of an alcoholic drinks, using glasses as the visual focal point. While Not Even Know It pastiches pharma ads before taking a darker turn that reveals the risks of stimulants containing fentanyl.
As with every VA campaign, each of the PSAs stars actors who have also served in the military, adding to authenticity of experience and a deep connection to the work.
The Department of Veteran Affairs – Tightrope
The Department of Veteran Affairs – Reflections
The Department of Veteran Affairs – Not Even Know It
