BBDO LA and Getty want to unburden your buttocks
In a witty film for the PST ART event, Andreas Nilsson directs a man whose cheeks refuse to diffuse.
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Credits
powered by
- Agency BBDO/Los Angeles
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
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Credits
powered by
- Agency BBDO/Los Angeles
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Editorial Work Editorial/USA
- Color Royal Muster
- VFX and Finishing Framestore/Los Angeles
- Sound South Music & Sound Design
- Mix Lime Studios
- Executive Creative Director Ash Tavassoli
- Executive Creative Director Rafael Gonzaga
- Creative Director Kate Catalinac
- Creative Director Corinne Goode
- Associate Creative Director Naeem Ghafari
- EVP Head of Production Andrew Tucci
- Senior Producer Carlie Simmons
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Line Production Polly du Plessis
- DP Lasse Frank Johannessen
- Editor Stewart Reeves
- Executive Producer Remy Foxx
- Colorist Gregory Reese
- Executive Producer Thatcher Peterson
- Head of Production Diane Valera
- Executive Producer Brittney Walker
- Creative Lead Toby Brockhurst
- VFX Supervisor Garrett Honn
- Senior Producer Andrew Mclintock
- Producer Rick Walia
- Creative Director Matt Drenik
- Creative Director Dan Pritikin
- Executive Producer Ann Haugen
- Executive Producer Susie Boyajan
- Producer Cassie Underwood
Credits
powered by
- Agency BBDO/Los Angeles
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Editorial Work Editorial/USA
- Color Royal Muster
- VFX and Finishing Framestore/Los Angeles
- Sound South Music & Sound Design
- Mix Lime Studios
- Executive Creative Director Ash Tavassoli
- Executive Creative Director Rafael Gonzaga
- Creative Director Kate Catalinac
- Creative Director Corinne Goode
- Associate Creative Director Naeem Ghafari
- EVP Head of Production Andrew Tucci
- Senior Producer Carlie Simmons
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Line Production Polly du Plessis
- DP Lasse Frank Johannessen
- Editor Stewart Reeves
- Executive Producer Remy Foxx
- Colorist Gregory Reese
- Executive Producer Thatcher Peterson
- Head of Production Diane Valera
- Executive Producer Brittney Walker
- Creative Lead Toby Brockhurst
- VFX Supervisor Garrett Honn
- Senior Producer Andrew Mclintock
- Producer Rick Walia
- Creative Director Matt Drenik
- Creative Director Dan Pritikin
- Executive Producer Ann Haugen
- Executive Producer Susie Boyajan
- Producer Cassie Underwood
Art can do a great deal for the average person: inspire you; conjure up emotions you long thought dead; relax your anus...
OK, whilst bum-dropping might not be the first go-to thought when most imagine the impact of an exhibition, the physical manifestation of letting go is exactly the image BBDO LA wants to conjure in this witty film for Getty's PST ART event.
Titled The Tale of Mr. Tight Ass, the campaign's hero film tells the story of a young SoCal man battling with what is, quite literally, the world’s tightest ass.
Directed by Andreas Nilsson through Biscuit, the short's unique POV and witty hook gives the exhibition a playful appearance that will hopefully draw curious punters to visit, enjoy, and, maybe, unclench...
Ash Tavassoli, ECD at BBDO LA, said, “Trying to find something breakthrough to say about a product that’s been around for over 40,000 years comes with its challenges. The moment BBDO and Getty started asking, “what can art do for you?” that's when the work got interesting. Even bigger, the science actually backed all of our audacious claims. From being better on dates to helping you chill out; a little art can go a long way. Just ask Mr. Tight Ass.”
