Southern Comfort: SHOTTASoCo Danny McBride
Danny McBride unveils the new SHOTTASoCo anthem. Time for a cheeky shot of Southern Comfort, anyone?
Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Production Company Caviar LA
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Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Production Company Caviar LA
- Animation Next Media Animation
- Editing Company Arcade Edit LA
- Visual Effects Timber
- Artist Danny McBride
- Editor Geoff Hounsell
- Director of Photography Kenneth Seng
- Art Director Rick Jacques
- Copywriter Luke Sacherman
- Agency Producer Alison Hill
- Executive Creative Director
- Executive Creative Director David Kolbusz
- Executive Producer Chris Webb
- Executive Producer Michael Sagol
- Executive Producer Nicole Visram
- Executive Producer Sila Soyer
- Executive Producer Kim Dellara
- Managing Director Damian Stevens
- Visual FX Brian Shneider
- Head of Production Nick Setounski
- Director Jody Hill
- Producer Eric Chang
- Producer Jessica Wu
- Creative Director Jimm Lasser
- Creative Director Jonah Hall
- Creative Director Caleb Jensen
- Creative Director Kevin Lau
- Post Producer Fanny Cruz
Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Production Company Caviar LA
- Animation Next Media Animation
- Editing Company Arcade Edit LA
- Visual Effects Timber
- Artist Danny McBride
- Editor Geoff Hounsell
- Director of Photography Kenneth Seng
- Art Director Rick Jacques
- Copywriter Luke Sacherman
- Agency Producer Alison Hill
- Executive Creative Director
- Executive Creative Director David Kolbusz
- Executive Producer Chris Webb
- Executive Producer Michael Sagol
- Executive Producer Nicole Visram
- Executive Producer Sila Soyer
- Executive Producer Kim Dellara
- Managing Director Damian Stevens
- Visual FX Brian Shneider
- Head of Production Nick Setounski
- Director Jody Hill
- Producer Eric Chang
- Producer Jessica Wu
- Creative Director Jimm Lasser
- Creative Director Jonah Hall
- Creative Director Caleb Jensen
- Creative Director Kevin Lau
- Post Producer Fanny Cruz
If you see American comedy actor Danny McBride flying below you while you're sat on a plane, you'll know it can only mean one thing...
That it's #SHOTTASoCo time.
While that may not mean anything to you yet, it soon will. The catchy music video from Wieden + Kennedy New York reveals that the acronym announces when it's time to drink a shot of Southern Comfort.
Helmed by Jody Hill, an animated McBride can be seen flying over mountain tops, lakes and California's iconic Golden Gate Bridge to make it to his favourite bar, in time for a cheeky shot.
"The idea was to spread a word: “SHOTTASoCo”. Make that word catchy and hopefully get it stuck in your head. It was designed to be a multi-use phrase, including a great song that people actually might get some enjoyment out of," says W+K creative director Jimm Lasser. Hmmm...
Download the song on Spotify or watch the BTS video (below) to have it forever engrained in your memory.
Connections
powered by
- Agency Wieden+Kennedy New York
- Animation Next Media Animation
- Editing Company Arcade Edit LA
- Production Caviar LA
- Visual Effects Timber
- Agency Producer Alison Hill
- Creative Director Jimm Lasser
- Creative Director Jonah Hall
- Creative Director Kevin Lau
- Creative Director Caleb Jensen
- Director Jody Hill
- Editor Geoff Hounsell
- Executive Creative Director Jaime Robinson
- Executive Creative Director David Kolbusz
- Executive Producer Kim Dellara
- Executive Producer Michael Sagol
- Executive Producer Sila Soyer
- Executive Producer Nicole Visram
- Executive Producer Chris Webb
- Head of Production Nick Setounski
- Managing Director Damian Stevens
- Post Producer Fanny Cruz
- Producer Eric Chang
- Danny McBride
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