Spies Travel/Spies Rejser: Do It For Mum

"Give the world some grandchildren" is the motto behind this hilarious campaign.

Did you know that the Danish have a serious crisis on their hands?

There are not enough babies being born, so welfare societies and travel companies are apparently under increased pressure... and don't even get me started on the grandmas who may never again experience the joy of nurturing a newborn.

But Spies Travel has tackled this issue with a new campaign created by Robert/Boisen & Like-Minded to introduce the Spies Parent Purchase programme that allows parents (ok, mothers) to send their grown-up children on an activity holiday with a difference.

Statistically-speaking, Danes reproduce more in warm weather and when indulging in sweat-inducing exercise, so the travel agency has devised the perfect scheme to get them knocked up. For more information on how to donate to this cause, click here or follow the #DoItForMum movement.

Last year, the travel agency launched its debut video in the series (below) Do it For Denmark, which reminded Danes to get sexy on holiday. Although the campaign had a national appeal, this year it's getting personal.