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Lloyds – Lloyds: Horse Story

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Lloyds' latest campaign sees the return of the iconic black horse to mark the bank's landmark 250th anniversary.

adam&eveDDB created the new spot, which is due to air on TV tonight.

The ad helmed by Sam Brown features Lloyds' black horse, which has been used as the bank's logo since 1884, although it has not appeared in recent advertising campaigns.

The return of the mascot and the ad's tagline - By your side for 250 years - implies the bank has restored strength since the financial crisis.

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