BMW: Rev Up Your Family
Serviceplan's latest BMW ad focusses on family life and childhood pipedreams to sell the 2 Series Gran Tourer model
Credits
powered by
- Agency Serviceplan Gruppe/Germany
- Production Company CZAR.DE
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Credits
powered by
- Agency Serviceplan Gruppe/Germany
- Production Company CZAR.DE
- Post Production Harvest Digital Agriculture
- Music AC/BC
- Record Company German Wahnsinn
- Editor Peter Brandt
- Director of Photography Martin Ruhe
- Agency Producer Sandra Niessen
- Executive Creative Director Maik Kaehler
- Executive Producer Thorne Mutert
- Visual FX Chirstoph Schr?er
- Director Martin Werner
- Producer Shannon Barnes
- Producer Rahel Klemperer
- Creative Director Kolja Danquah
- Colourist Daniel de Vue
- Production Designer Michelle Derrick
Credits
powered by
- Agency Serviceplan Gruppe/Germany
- Production Company CZAR.DE
- Post Production Harvest Digital Agriculture
- Music AC/BC
- Record Company German Wahnsinn
- Editor Peter Brandt
- Director of Photography Martin Ruhe
- Agency Producer Sandra Niessen
- Executive Creative Director Maik Kaehler
- Executive Producer Thorne Mutert
- Visual FX Chirstoph Schr?er
- Director Martin Werner
- Producer Shannon Barnes
- Producer Rahel Klemperer
- Creative Director Kolja Danquah
- Colourist Daniel de Vue
- Production Designer Michelle Derrick
How much does a car say about you and your family? Serviceplan's new spot for BMW reminds us that the value lies in the reliability of the vehicle.
Serviceplan created BMW's latest ad campaign - a spot celebrating family life and all the adventures shared while growing up.
Helmed by Martin Werner of Czar, the video follows a group of kids as they form a band, rehearse together and finally land a gig on the big stage - all dutifully supported by their loving dad and his accommodating car.
Although the car plays a back-seat role in the ad, the BMW 2 Series Gran Tourer is presented as a very dependable car.
Connections
powered by
- Agency Serviceplan Gruppe
- Music AC/BC
- Post Production Harvest Digital Agriculture
- Production Partners Film
- Record Company German Wahnsinn
- Colourist Daniel de Vue
- Director Martin Werner
- Director of Photography Martin Ruhe
- Editor Peter Brandt
- Executive Creative Director Maik Kaehler
- Executive Producer Thorne Mutert
- Producer Shannon Barnes
Unlock this information and more with a Source membership.
