Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
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View on- Agency Alto/New York
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Credits
powered by- Agency Alto/New York
This comedic and surprisingly unhinged spot, created by Alto for family safety brand Life360, playfully taps into the parenting truth that concerns about your offspring’s safety takes precedent over your own.
The first film at the heart of the initiative, titled Fridge, hyperbolises this insight to the extreme, depicting a mother who comes home to find her husband crushed by the fridge.
As she reaches for her phone to call for help, a life360 notification lets them know that their daughter made it to tennis practice. Despite being swiftly electrocuted, the couple remain calm and collected, knowing their daughter is safe.
