Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
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Credits
View on- Agency Alto/New York
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
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Credits
View on- Agency Alto/New York
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
- Production Co. Revolver
- Executive Producer Holly Vega
- Editing Trim
- Editor Tom Lindsay
- VFX Kevin VFX
- Lead CG Artist Tim Davies
- VFX Producer Andrew Cowderoy
- Senior VFX Producer Jami Schakel
- Color Company 3/New York
- Colorist Sofie Borup
- Producer Shannen Troup
- Sound Design Cut Noise
- Sound Designer/Audio Mixer Dan Flosdorf
- Production Service Unit + Sofa
- Chief Creative Officer Hannes Ciatti
- Producer Simon Eakhurst
- Production Manager Luke Thornton / (Production Manager)
- Production Designer Steven Jones-Evans
- DP Nicolas Karakatsanis
- Assistant Editor Magdalena Plugowska
- Executive Producer Anne Lai
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Alto/New York
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
- Production Co. Revolver
- Executive Producer Holly Vega
- Editing Trim
- Editor Tom Lindsay
- VFX Kevin VFX
- Lead CG Artist Tim Davies
- VFX Producer Andrew Cowderoy
- Senior VFX Producer Jami Schakel
- Color Company 3/New York
- Colorist Sofie Borup
- Producer Shannen Troup
- Sound Design Cut Noise
- Sound Designer/Audio Mixer Dan Flosdorf
- Production Service Unit + Sofa
- Chief Creative Officer Hannes Ciatti
- Producer Simon Eakhurst
- Production Manager Luke Thornton / (Production Manager)
- Production Designer Steven Jones-Evans
- DP Nicolas Karakatsanis
- Assistant Editor Magdalena Plugowska
- Executive Producer Anne Lai
This comedic and surprisingly unhinged spot, created by Alto for family safety brand Life360, playfully taps into the parenting truth that concerns about your offspring’s safety takes precedent over your own.
The first film at the heart of the initiative, titled Fridge, hyperbolises this insight to the extreme, depicting a mother who comes home to find her husband crushed by the fridge.
As she reaches for her phone to call for help, a life360 notification lets them know that their daughter made it to tennis practice. Despite being swiftly electrocuted, the couple remain calm and collected, knowing their daughter is safe.
