Heartstrings, babies and sexiness (or How to win at the Super Bowl)
Nathan Frank, Head of Brand Development at Interesting Development, examines the tactics used by brands at this year's Super Bowl and wonders if baby brand mascots will be the all-encompassing future.
How Jim Jenkins got Bill Murray to relive Groundhog Day
We speak to the O Positive director behind one of the most popular spots from this year's Super Bowl about how he brought a crew together in a week to recreate comedic magic again... and again... and again...
Snickers spot is a hole lotta fun
Tom Kuntz directs a dotty confection-based caper for the brand’s Super Bowl campaign.
Do all Dashlane users go to heaven?
When a man tries to meet his maker, he’s faced with the hardest question he ever had to answer in his life...What’s Your Password?
Super Bowl Top Five: Jean-Francois Sacco
Curious as to how the Super Bowl spots were viewed across the pond? French agency Rosapark's CCO Jean-Francois Sacco gives us his view on the Big Game spots that scored a touchdown.
Jeep's Super Bowl spot provides Murray happy returns
Finding himself back in his Groundhog Day loop, Phil Connors (Bill Murray) has a happier time now that he has a new vehicle to play with.
New York Life finds love everywhere
Short, poignant, and equalizing, this ad from Anomaly shows off exceptional storytelling and an evocative concept in Love Takes Action.
Water way to ruin an expedition
In a hilarious spot for SodaStream, some intrepid astronauts might regret bringing along their bubble-making machine.
Microsoft profiles trailblazing female coach Katie Sowers
In their Peter Berg-helmed Big Game spot, the software giants throw the spotlight on Sowers, the first female and openly gay coach to make it to the Super Bowl.
Jacobs' inspiring story drives new Kia campaign
A stylish 60-second spot and an accompanying, emotional documentary tells the story of Josh Jacobs, who rose from homelessness to football stardom.
Avocados From Mexico, right to your door, with accessories!
Spoofing popular home shopping channels, Energy BBDO has created a vibrant and absurdly comedic spot, starring Molly Ringwald.
Winona's ticket to Ryder home
In a sweet Super Bowl spot and behind the scenes doc, Winona Ryder returns to her hometown namesake of Winona, Minnesota, to build her dream website.