New York Life finds love everywhere
Short, poignant, and equalizing, this ad from Anomaly shows off exceptional storytelling and an evocative concept in Love Takes Action.
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Credits
powered by
- Agency Anomaly/New York
- Production Company Sanctuary Content
- Director Cole Webley
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Credits
powered by
- Agency Anomaly/New York
- Production Company Sanctuary Content
- Director Cole Webley
- Art Director Katy Moseley
- Copywriter Edward Miller
- Creative Director Jane Cronk
- Executive Producer Jenn Pennington
- Executive Producer/Owner Preston Lee
- Executive Producer Kristen Bedard Johnson
- Editing Rock Paper Scissors
- Editor Ted Guard
- VFX Edward Reina
- Sound Design/Audio Mixer Philip Loeb
- DP Pat Scola
- Production Designer Jeff Higinbotham
- Production Designer Shane Valentino
Credits
powered by
- Agency Anomaly/New York
- Production Company Sanctuary Content
- Director Cole Webley
- Art Director Katy Moseley
- Copywriter Edward Miller
- Creative Director Jane Cronk
- Executive Producer Jenn Pennington
- Executive Producer/Owner Preston Lee
- Executive Producer Kristen Bedard Johnson
- Editing Rock Paper Scissors
- Editor Ted Guard
- VFX Edward Reina
- Sound Design/Audio Mixer Philip Loeb
- DP Pat Scola
- Production Designer Jeff Higinbotham
- Production Designer Shane Valentino
Love takes many different forms, and in this ad out of Anomaly, facets of caring, desire, and family are explored in an emotional and cinematic short.
Creating a poignant ad with a large cast of characters means that one must have a strong concept. As a voice-over relates the different kinds of love, small, ordinary, complete scenes are acted out in Love Takes Action. There is nothing unfamiliar about the love we see - girls laughing on the ground, a grandfather teaching his kids, two lovers meeting for a kiss - but each one is beautiful and important in their own way.
The complete ad is a soft, filmic exploration of storytelling in a tight space, directed by Sanctuary Content’s Cole Webley. The tightness of each short moment is a great example of storytelling within contained, individual shots.
