Jeep's Super Bowl spot provides Murray happy returns
Finding himself back in his Groundhog Day loop, Phil Connors (Bill Murray) has a happier time now that he has a new vehicle to play with.
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Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company O Positive
- Director Jim Jenkins
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Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company O Positive
- Director Jim Jenkins
- Chief Creative Officer Chad Broude
- Chief Creative Officer Mark Gross
- Associate Creative Director Jorge Pomareda
- Creative Director Eduardo Vea Keating
- Executive Producer Jen Passaniti
- Senior Producer Lindsay Vetter
- Junior Copywriter Conner Schrock
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editing Cutters
- Editor Grant Gustafson
- Assistant Editor David Rubin
- Assistant Editor Jackie Cohen
- Executive Producer Heather Richardson
- VFX The Mill/Chicago
- VFX Supervisor Andrew Pellicer
- Producer James Babiarz
- Colorist Oisin O'Driscoll
- Audio Mixer Peter Erazmus
- Executive Producer Tim Konn
- Assistant Audio Mixer Logan Vines
- Group Creative Director Patrick Burke
- Creative Director Casey Stern
- Producer Ken Licata
- DP Trent Opaloch
- Talent Bill Murray
Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company O Positive
- Director Jim Jenkins
- Chief Creative Officer Chad Broude
- Chief Creative Officer Mark Gross
- Associate Creative Director Jorge Pomareda
- Creative Director Eduardo Vea Keating
- Executive Producer Jen Passaniti
- Senior Producer Lindsay Vetter
- Junior Copywriter Conner Schrock
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editing Cutters
- Editor Grant Gustafson
- Assistant Editor David Rubin
- Assistant Editor Jackie Cohen
- Executive Producer Heather Richardson
- VFX The Mill/Chicago
- VFX Supervisor Andrew Pellicer
- Producer James Babiarz
- Colorist Oisin O'Driscoll
- Audio Mixer Peter Erazmus
- Executive Producer Tim Konn
- Assistant Audio Mixer Logan Vines
- Group Creative Director Patrick Burke
- Creative Director Casey Stern
- Producer Ken Licata
- DP Trent Opaloch
- Talent Bill Murray
Bill Murray is back as time-loop weatherman Phil Connors (a god — not the God) in this fun micro-sequel to 90s smash comedy Groundhog Day.
Performing the seemingly impossible task of securing the notoriously elusive star for the spot, Jeep and agency Highdive Advertising capitalise on the fact that the Big Game and rodent-coaxing day fall on the same date this year to create an authentic and fun-filled ode to the original.
Perfectly recreated by O Positive’s Jim Jenkins, the spot features fan faves like Sonny & Cher's classic I Got You Babe (this time with a Murray singalong), hapless Ned Ryerson, again played by the inimitable Stephen Tobolowsky, still vying for attention, and Punxsutawney Phil getting even more fun out of the day due to this captor's choice of vehicle.
