From virtual productions to advances in audio, the industry speaks about the future of filmmaking.
All businesses love a buzzword or two, but Ben Cyzer, Co-Founder of 3dctrl, examines how virtual production and the metaverse are more than just the latest words du jour and are, instead, technologies which can revolutionise the filmmaking process.
Technology has changed the game, even if we’re unsure what those changes are. But advertising’s evolution hasn’t ended, says Veronica Millan, Global Chief Information Officer at MullenLowe Group, and those that don’t embrace the future might be consigned to the past.
Tim Cumming talks to Pam Savage at Area 23 about the double Grand Prix-winning Sick Beats campaign, and those points where science, technology and creativity can meet to change the world.
Alaster Armitage-Brain, Senior Digital Producer for Imagination asks, what is the metaverse and why should brands take it seriously?
Ricky Bacon, Group Technology Director at Critical Mass, wants advertisers to know that the biggest opportunity might not be the Olympics, but immersive e-sports.
James Cooper, Co-Founder of Creative Content Works and Creative Director of GENIE, the creative industry’s first automated talent agent, argues that AI will soon be at the heart of all agency creative departments.
Global creative production studio Taylor James has transformed how it approaches projects using the cloud. Mark Knowles, General Manager of Creative Production for TAG, explains what they learned in making the change and why it’s important for the ad industry.
From founder and CEO Cortney Harding and Chief Ideation Officer, Pamela Jaber, comes an interview that explains why immersive storytelling is so good for helping people connect with others.
Our August Throwback looks to the pioneers of the past, showing off some of the best use of early CGI. From aliens to spiders, to fish/man people, we've picked out a few of our favorites from the early 2000s.
Designer, director, and visual artist GMUNK (of JOJX) dives into why humans love technology, what emotions and circuits have in common, and how advertisers can leverage those means for storytelling.
Scholar director Chris Finn, Doremus Creative Director, Mark Butorac, and Head of Production, Amy Capen undertook a massive campaign over lockdown, complete with international athletes, cutting-edge VFX, and featuring a tech company that wanted to produce explainers unlike any others in their field.
This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?
Taking a deep dive with 2023's Gold winners, we unearth the stories that birthed their films, dissect their production strategies, and celebrate the significance of earning a Young Directors Award.
Who are the most notable newbies in ad land? Which directors, producers and creatives are making waves, where do they come from, what do they have to say and how can the industry attract and nurture them?
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