The Tech Focus

From virtual productions to advances in audio, the industry speaks about the future of filmmaking.

Insight

Virtual production and the metaverse: Latest buzzwords or the future of our industry?

All businesses love a buzzword or two, but Ben Cyzer, Co-Founder of 3dctrl, examines how virtual production and the metaverse are more than just the latest words du jour and are, instead, technologies which can revolutionise the filmmaking process.

Insight

Why advertising is walking the fine line of disruption

Technology has changed the game, even if we’re unsure what those changes are. But advertising’s evolution hasn’t ended, says Veronica Millan, Global Chief Information Officer at MullenLowe Group, and those that don’t embrace the future might be consigned to the past.

Insight

The sound of the future

The visual side of the audio-visual dynamic has dominated tech improvements in recent years but, as Ivor Taylor and Raja Sehgal of Grand Central Recording Studios explain, the new advancements in sound design are making a big noise.

Talent

How Pam Savage and Sick Beats hit the right note

Tim Cumming talks to Pam Savage at Area 23 about the double Grand Prix-winning Sick Beats campaign, and those points where science, technology and creativity can meet to change the world.

Insight

Beyond Tron: A metaverse primer

Alaster Armitage-Brain, Senior Digital Producer for Imagination asks, what is the metaverse and why should brands take it seriously?

Insight

E-Sports are about to get a lot more physical

Ricky Bacon, Group Technology Director at Critical Mass, wants advertisers to know that the biggest opportunity might not be the Olympics, but immersive e-sports.

Insight

Let audiences take over your livestream

From Hovercast's CEO, Eli Stonberg, comes an explainer on how brands have an opportunity to elevate livestreaming into a more meaningful collaboration with their audience.

Insight

How AI will change the future of creative departments

James Cooper, Co-Founder of Creative Content Works and Creative Director of GENIE, the creative industry’s first automated talent agent, argues that AI will soon be at the heart of all agency creative departments.

Insight

Embracing technology to spark imagination

Global creative production studio Taylor James has transformed how it approaches projects using the cloud. Mark Knowles, General Manager of Creative Production for TAG, explains what they learned in making the change and why it’s important for the ad industry.

Insight

Beyond virtual: the rise of technology empaths

Colette Crespin, director of virtual experiences at the Burning Man Project, tells us how harnessing empathy and maintaining the human connection is vital to our digital future.

Collaborating to explore a mixed reality

Let the cookie crumble

Creative automation? Leave it the boring bits

Talent

Friends with Holograms wants you to empathize in VR

From founder and CEO Cortney Harding and Chief Ideation Officer, Pamela Jaber, comes an interview that explains why immersive storytelling is so good for helping people connect with others.

Insight

Ready consumer one

Erica Kurowski, Managing Director OnePulse, explains how the gamification of the consumer insight industry will revolutionize how agencies collect data by making the collection the reward.

Showcase

Throwback Thursday: Early CGI

Our August Throwback looks to the pioneers of the past, showing off some of the best use of early CGI. From aliens to spiders, to fish/man people, we've picked out a few of our favorites from the early 2000s.

Insight

Daydreaming of electric sheep

Designer, director, and visual artist GMUNK (of JOJX) dives into why humans love technology, what emotions and circuits have in common, and how advertisers can leverage those means for storytelling.

Insight

How to film athletes in a virtual world

Scholar director Chris Finn, Doremus Creative Director, Mark Butorac, and Head of Production, Amy Capen undertook a massive campaign over lockdown, complete with international athletes, cutting-edge VFX, and featuring a tech company that wanted to produce explainers unlike any others in their field.