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The Comedy Focus

Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.

Insight

Maybe what the world needs is more Tide Ads

We chat with Creative Director Max McKeon on what makes great comedy and how to develop ads that go against the grain and stay ahead of the Tide...I mean, times. Right?

Craft

How Kiwis found the comedy in Covid

Using the cast and characters from TV show Wellington Paranormal, agency Wrestler created an educational, eminently sharable and, most importantly, hilariously funny campaign to give guidance to a New Zealand audience on coronavirus rules and restrictions. Jamie Madge spoke to CEO and co-founder Ben Forman to find out how they pulled it together in 48 hours.

Talent

YDA 1-to-1 with... Justin Reardon

shots Co-Editor Danny Edwards and Budweiser Whassup creative-turned-director Justin Reardon discuss using humour in dark times, the best way for aspiring directors to get noticed, and much more...

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