Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.
We chat with Creative Director Max McKeon on what makes great comedy and how to develop ads that go against the grain and stay ahead of the Tide...I mean, times. Right?
Best known for his work on the notorious spoof news show Brass Eye, Michael Cumming has collaborated with some of the biggest names in British humour. Not one for parping his own comedy trumpet however, the Moxie director has retained a quiet modesty throughout his career. Now bringing his droll touch to advertising, he broke his silence to talk to Carol Cooper about Brass Eye, big apes and working with bees.
Using the cast and characters from TV show Wellington Paranormal, agency Wrestler created an educational, eminently sharable and, most importantly, hilariously funny campaign to give guidance to a New Zealand audience on coronavirus rules and restrictions. Jamie Madge spoke to CEO and co-founder Ben Forman to find out how they pulled it together in 48 hours.
He's a creative, a director and a tutor at the School of Communication Arts. The common denominator across each is humour. From selling time shares in Lanzarote to working with brands such as Boddingtons and Carling, Pete Cain has employed comedy at every turn. Oh, he's also a stand-up. Figures. Here, he discusses why truth is at the heart of humour.
Comedy directors, Hannah & Adriana, of Superprime, chat about cutting their teeth on editing Funny or Die skits, what SNL taught them about collaboration, and how to become funnier than your neighbor’s 12 year old kid who downloaded TikTok last week and has a million followers.
Writer/Director Benji Weinstein is behind the all too real zoom sitcom, Join Meeting, but he has been working with comedy for years. He dives into what makes comedy funny, what makes a joke land, and why it’s all so terribly relatable.
Suthon Petchsuwan, Mum Films director and helmer of the hilarious new Jackie Chan-spoofing film for the Thai Health Promotion Foundation, talks to us about shooting an action epic under strict pandemic guidelines and finding the chuckles in the surreal.
shots Co-Editor Danny Edwards and Budweiser Whassup creative-turned-director Justin Reardon discuss using humour in dark times, the best way for aspiring directors to get noticed, and much more...
With a creative partnership background and a fine eye for visually impressive, side-splittingly funny gags, the 'Twins' body of work has seen them go epic with Sindy dolls, have some BCFing fun and recreate an iconic dance routine with muscled movers. We caught up with them to find out how to make laughs look good.
This month, comedy takes center stage as we take a look back on all the short, ridiculous, and absurd sketches that have populated our airwaves for as long as commercials have used humor to sell their product. From Super Bowl sweeps to celebrity-driven spots, these hilarious commercials show off the ad industry's copywriting skills and top-notch performances from commercial comic actors.
We speak to the those within advertising spearheading attempts to create industry equality around the issues of race, gender, disability, class and more.
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
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