Zelle brings yearbook photos to life with hilarious money gripes

Zelle – Chocolate

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Agency Huge/New York
Production Company Picrow
Director Jeffrey Max

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Credits

powered by

Agency Huge/New York
Production Company Picrow
Director Jeffrey Max
Chief Creative Officer Jason Musante
Group Creative Director Sara Worthington
Associate Creative Director Andrew Tobin
Associate Creative Director Nick Novich
Executive Producer Huge/New York

Assistant Editor James Donahue
Senior Producer Marcia Wigley
Managing Director Lauren Hertzberg
Executive Producer Heath Raymond
Creative Director Gavin Wellsman
Executive Producer Dal Wolf
Executive Producer Anthony Ficalora
Editor Robert Ryang

Group Creative Director Armando Flores
Producer Kelly Christensen

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We've all had the unspoken frustration of split bills, unwanted presents and endless waits for cheques to clear. In these new spots for money-sharing service Zelle, people's raging inner-monologues are brought to life in comedic fashion.

Using retro yearbook photography, perfectly realised by Picrow's Jeffery Max, Huge's creatively gratifying insight magically broaches a broad spectrum of potential consumers, be it disappointed gift-receivers in Chocolate, Dad-prank targets in Deodorant or frustrated housemates in Roomies.

With wonderful execution of a delightfully simple visual idea, and some neat copywriting to boot, this cracking campaign delights with every spot.