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Weetabix – Wolf

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Forget your TikTok activations and your metaverse takeovers, sometimes all you need for a cracking ad is a smart idea, cracking craft and a well-loved tagline.

Continuing the Have you had your Weetabix? campaign, BBH's latest for the breakfast brick is a delightfully animated retelling of the classic Three Little Pigs saga, only this time Mr Wolf has come prepared...

Directed by Stink's Golden Wolf, the film's retro appeal incorporates not only the hand-drawn illustrations but also the enjoyable simplicity of the messaging, proving that not all campaigns have to be multi-faceted juggernauts in order to cut through.

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