Domino's gets a pizza the Stranger Things action
In a fun tie-in to promote the Netflix show's fourth season, the brand now grants customers the ability to order... with their mind!
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Credits
powered by
- Agency WorkInProgress/Boulder
- Production Company brother
- Director Theodore Melfi
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Credits
powered by
- Agency WorkInProgress/Boulder
- Production Company brother
- Director Theodore Melfi
- Chief Creative Officer Matt Talbot
- Creative Director D'Arcy O'Neill
- Creative Director Kelly McCormick
- Associate Creative Director Jacob Roberts
- Associate Creative Director Dylan Cimo
- Senior Art Director Alex Berry
- Associate Design Director Jimmy Rosen
- Executive Producer Stafford Bosak
- HP Molly Schaaf
- Executive Producer Rachel Noonan
- HP Dan Corken
- DP Ken Seng
- Executive Producer Rich Carter
- Edit Company Arcade Edit
- Editor Alison Mao
- Executive Producer Crissy DeSimone
- Senior Producer Kirsten Thon-Webb
- VFX/Finishing Company Artjail
- VFX Supervisor Steve Mottershead
- Executive Producer/Managing Director John Skeffington
- Head of Production Elizabeth Thuvanuti Keating
- Audio Post Lime Studios
- Sound Designer/Audio Mixer Matthew Miller
- Executive Producer Susie Boyajan
- Audio Post Heard City
- Sound Designer/Audio Mixer Mike Vitacco
- Executive Producer Sasha Awn
- Senior Copywriter Tyler Burton
- Producer Marsie Wallach
Credits
powered by
- Agency WorkInProgress/Boulder
- Production Company brother
- Director Theodore Melfi
- Chief Creative Officer Matt Talbot
- Creative Director D'Arcy O'Neill
- Creative Director Kelly McCormick
- Associate Creative Director Jacob Roberts
- Associate Creative Director Dylan Cimo
- Senior Art Director Alex Berry
- Associate Design Director Jimmy Rosen
- Executive Producer Stafford Bosak
- HP Molly Schaaf
- Executive Producer Rachel Noonan
- HP Dan Corken
- DP Ken Seng
- Executive Producer Rich Carter
- Edit Company Arcade Edit
- Editor Alison Mao
- Executive Producer Crissy DeSimone
- Senior Producer Kirsten Thon-Webb
- VFX/Finishing Company Artjail
- VFX Supervisor Steve Mottershead
- Executive Producer/Managing Director John Skeffington
- Head of Production Elizabeth Thuvanuti Keating
- Audio Post Lime Studios
- Sound Designer/Audio Mixer Matthew Miller
- Executive Producer Susie Boyajan
- Audio Post Heard City
- Sound Designer/Audio Mixer Mike Vitacco
- Executive Producer Sasha Awn
- Senior Copywriter Tyler Burton
- Producer Marsie Wallach
Netflix's 80s-fuelled sci-fi phenomenon Stranger Things is back on our sets later this month, and Domino's has figured out a neat tie-in to keep it fresh in the mind.
Promoted by an ad directed by Ted Melfi that feels like it could have been lifted from the series itself, including appearances from much-loved characters Dustin (Gaten Matarazzo) and Lucas (Caleb McLaughlin), Domino’s Mind Ordering allows consumers to channel their inner Eleven and request their favourite pie through purest telepathy.
....and a spot of technical wizardry. Agency WorkInProgress partnered with UNIT9 to design and build an app that uses facial recognition and eye-tracking technology to allow test subjects to use their 'powers' to order by making certain facial expressions and head movements (like staring, nodding their head and more).
