WeTransfer wants you to doubt, create and repeat

Launching with a fun factoid about online reviews for Machu Picchu, WeTransfer's anarchic and characterful brand spot Doubt. Create. Repeat. is not so much a statement of intent but more a call to creative arms.

Shot by Biscuit Filmworks' Daniel Warwick, through agency Preacher, the spot's playful approach and cinematic deconstruction makes for endearing likability from the opening moments.

"Nothing is more important and central to the creative process than the question of, ‘is there a better way to do this?’” said Damian Bradfield, Chief Creative Officer and President of WeTransfer. “Historically,some of our greatest artistic achievements are born out of conflict or revolution that’s reached critical mass. Conflict and struggle draw remarkable creativity in us that connects, inspires, and soothes. That’s the time we’re living through right now, and we wanted to capture that sentiment in this spot.”