Visit California's dreaming
The tourist board's quick stop tour of the sunshine state is kicked off by its symbolic grizzly bear.
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Credits
powered by
- Agency The Shipyard/Sacramento
- Production Company Superprime
- Director Rodrigo Valdes
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Credits
powered by
- Agency The Shipyard/Sacramento
- Production Company Superprime
- Director Rodrigo Valdes
- Chief Creative Officer David Sonderman
- Executive Creative Director Kerry Krasts
- Associate Creative Director Kevin Lukens
- Executive Producer Liz Ross
- Art Director Monica Klasa
- Copywriter Greg Oreskovich
Credits
powered by
- Agency The Shipyard/Sacramento
- Production Company Superprime
- Director Rodrigo Valdes
- Chief Creative Officer David Sonderman
- Executive Creative Director Kerry Krasts
- Associate Creative Director Kevin Lukens
- Executive Producer Liz Ross
- Art Director Monica Klasa
- Copywriter Greg Oreskovich
Directed by Rodrigo Valdes, Visit California has partnered with The Shipyard and Superprime Films to produce the spot.
In a drive to lure tourists back, the ad features a protagonist soaring through a California dreamscape, highlighting recognisable destinations such as the Hollywood Sign, Coronado Bridge in San Diego, the redwood trees of Santa Cruz, Yosemite National Park and more.
“California is open for business, and we welcome everyone who wants to live out their dreams,” said Visit California President and CEO Caroline Beteta.
“Dreaming big is what California is all about,” Shipyard Executive Creative Director Kerry Krasts said. “We aimed to bring a rip-roaring, joyride of a flying dream to life – taking viewers on an imaginative journey through the state’s abundance of stunning landscapes.”
